A perfect and useful design when implemented in a
form of logo or graphics can be more impactful than 1000 lines or figures in
that particular design when switched to negative space. It’s really important
to master this trend because it’s easy, stylish and something that will have bare
you fruits in future. This technique is something that many companies have used
in their logo and a tool that every graphic designer aims to deliver through
its design. Hence negative space is something that creates a non-zero-sum
game situation
between smart marketing team and insomniac graphic designers. Imagine that your
design is a house and negative space is the ‘living room’ of that house. It
will unquestionably enhance the look of your design.
Negative space when used wisely can improve your
design; especially your logo because it’s clean and an eye-candy. It lays hidden
messages which intrigue your customers and they will spend more extra time on
the design/logo. Hidden messages are useful because it saves textual elements
and gives your logo/design more depth and meaning. There’s plenty of something
in the empty space. You just need to learn to master it. To step on the point,
if you look at the logo designing of FedEx, you will observe an arrow that is used
between E and X using negative space. Even NBC adopted the negative spacing
element and designed a peacock in their logo.
The reason why a brand is promoted with this type of
minimalist and negative spacing is because a consumer will stick to your
marketing concepts and branding as in just few lines and spaces, your whole
ideology and personality is reflected through that one simple negative space.
Famous movie posters like Brave have also used this technique to play with
available spaces and ended up with presenting concealed plots and messages. If
you are looking for a positive change in your business then go for negative
spaces.
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